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our process

Proven best-in-class iterative optimization strategies to maximize ROI for your business.

Digital Marketing Audit Checklist

Important initiatives to audit/launch in order to maximize online marketing presence and lead generation

  • Analytics Tracking
  • Conversion Tracking
  • Keyword/Competitor Research
  • SEO
  • Local Listings (GBP)
  • Social Media Profiles
  • Search Engine Marketing (Google/Bing)
  • Shopping Feed Listings (Google, FB)
  • Display Campaigns
  • Social Media Marketing (FB, LinkedIn, Twitter, etc.)
  • Display/Social/Search Remarketing
  • Automated Reporting/Dashboarding

our process

how we do it

Conversion Tracking for ROAS Optimization

  • Campaign metrics (spend, clicks, reach)
  •  Site Metrics (calls, chats, forms, cart starts, orders issued)
  •  Sales Metrics (CRM revenue, orders completed, sales from calls

Analytics Reporting with Insights

  • Tracking parameters (e.g. UTM and call tracking)
  • Automated & Cloud-based segmentable/rollupable campaign reporting
  • Trend spotting, analysis and alerts

Optimization Strategy and Testing

  • A/B testing prioritization (ads, geotargeting, KPIs, platforms, etc)
  • Innovation, Research & Process Improvement
  • Media Mix Modeling

next steps

Aligning marketing goals with tracking, platforms and campaigns to turn insights into revenue.

  • Initial Marketing Audit Conducting a comprehensive evaluation of your current marketing efforts to identify strengths, weaknesses, and opportunities for improvement.
  • Review Scope of Work Collaboratively defining your digital marketing objectives, deliverables, and timelines to align expectations and establish a clear roadmap.
  • Kick-Off Discovery Call Engaging in an in-depth discussion to understand your business goals, target audience, and unique value propositions.
  • Analytics Integration Ensuring a seamless integration between your marketing, analytics and CRM platforms to accurately track and measure marketing campaign performance.
  • Conversion Tracking Implementing robust tracking mechanisms to monitor user actions, enabling precise measurement of campaign effectiveness and ROI.
  • Keyword "Seed" List Developing a foundational list of relevant keywords tailored to your industry and audience to drive targeted traffic and enhance search visibility.

Unlock Your Growth Potential Today!

Get in touch and discover customized strategies that drive ROI and scale your business effectively.

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